Specify the support required to strengthen the incentives and capacity of market players to take on new or improved roles
When satisfied you have developed a realistic vision of the way in which the market system should work in future, consider what your programme needs to do to achieve this vision. In other words, outline the main focus of your programme’s interventions. The key questions you need to ask are:
- Which market player has both the incentive and capacity for change?
- What type of support might help catalyse sustainable behaviour change?
As a result of the ‘who will do, who will pay’ process in Step 2, you will have identified the type(s) of player with which you might need to partner, based on their incentives and capacities, to try to get them to work in a different way. Determining what your support should focus on cannot be separated from this: it is the next logical step.