Engage appropriate market players as partners to promote the adoption of innovations
Pilot interventions initiate and test a behaviour or practice innovation with one or a small number of partners. The aim is to establish whether partners are willing and able to ‘adopt’ and ‘adapt’ lasting solutions to the root causes of why a market system is not working for the poor. You should be confident that these solutions will be continued and improved upon in the programme’s absence.
Adopt: A market player has successfully adopted a behaviour/ practice change to the ultimate benefit of the poor producer/ worker/consumer, recognises the value of continuing with these changes irrespective of programme inputs, and has accordingly made plans to invest in upholding these changes and covering associated recurrent costs.
Adapt: The market player that adopted the behaviour/practice changes pioneered during the pilot has made qualitative and/ or quantitative investments that allow them to continue with or augment changed practices, without programme support. These actions, independent of the programme, constitute an ‘acid test’ for whether pro-poor outcomes will be sustained.
