Develop supplementary partnerships to increase the scale of outreach
Once satisfied that your initial partners are continuing and investing in the change piloted, supplementary interventions should follow.
Your task should shift from testing innovations and improved roles to seeking to ‘expand’ their application and encouraging other market players to ‘respond’ to the changes taking place.
Expand: A number of market players similar to those that pioneered the pro-poor behaviour/practice changes have adopted comparable changes – either direct copies or variants on the original innovation – that are upheld without programme support.
Respond: The emergence and continued presence of the pro-poor changes lead market players in supporting systems to react by re-organising, assuming new/improved roles, developing their own offers, or repositioning to take advantage of opportunities that have been created. This response enables pro-poor behaviour/practice changes to further evolve. It indicates a new capability within the system and suggests it can support pro-poor solutions to emerge and grow in future.
Figure 19: Systemic change: expand and respond
The aim is to make pro-poor changes widespread in the system: the normal way in which the system will continue to operate in the future. This entails undertaking supplementary interventions, working with new and similar types of players, under a second wave of programme-player partnerships. This is known as ‘crowding-in’.
Crowding-in: The process of stimulating a number of (diverse) market players to react to the (nascent) system-level changes instigated during the piloting process. It results in greater ‘breadth’ (eg more and improved growth or basic service benefits for the poor) and ‘depth’ (eg supporting functions/rules that respond to the new market system context).
