Who does what, who pays for what and their capacities and incentives
To establish a realistic picture of the future, ie where you want to end up, first understand the current picture of the market system, ie where you are now.
Chapter 2 describes how to narrow your focus from the principal market system (in which your target group exists) to supporting market systems, in order to identify the functions and rules which disadvantage your target group.
The supporting market system(s) is your starting point. For its core function and each under-performed supporting function.
The key questions are:
- Who does (which player is performing which function or setting which rule)?
- Who pays (which player is resourcing which function or rule)?
The framework assists you to document firstly who performs and who pays for core functions in a supporting market system and, secondly, how this aligns with who performs and pays for the supporting functions and rules identified as problematic in your diagnosis.
Using the framework ensures that your programme’s picture of the future is adequately informed by the findings of your market diagnosis.
Note that at this stage, ‘who’ will be a type of market player (eg input suppliers or low cost schools) rather than a specific player (eg Acme Fertiliser Co., or Happy Days School).
You might include development agencies in the current picture, as this could be an accurate reflection of who is doing and paying for what in the system at present.